Back East Brewing Company is a family-owned craft brewery rooted in the heart of New England, known for their award-winning small-batch beers and taproom. This brand identity project was a nostalgic journey home. We reimagined their look by blending classic New England charm with a fresh, modern edge. From the easygoing feel of their flagship brews to the warmth of their community-driven space, every detail was designed to feel like a laid-back summer night with old friends.