Welcome to S’MORE. We’re an off-the-grid, on-the-mark creative studio for brands that want to burn bright.

Founded by designer Abby Leighton, S’MORE is for the bold and curious. We partner with founders who want to do things differently, with intention and edge.

We work with emerging and evolving brands in wellness, food, lifestyle, GPG, commerce, hospitality, and speciality services—especially the ones with big ideas, strong values, and a little fire under their feet.

  • We call our process Brandscaping™. Like landscaping, but for your brand. We take your raw potential, shape with intention, and help you implement the tools and touchpoints you need to show up consistently in the wild. The result? A brand that earns its place on the shelf, in the feed, and in your customers’ brains.

    What that looks like depends on you. Sometimes it’s a full brand system with packaging, web, and campaign photography. Sometimes it’s a big idea we bring to life across a merchandise collection and signage. Whatever it may be, we’re here to build the world your brand deserves and can bring in the right people to do it well.

    Our clients are often early but growing. They care about taste, trust their gut, and want to work with a team that can keep up with the ambition (and the chaos). We don’t do bloated decks or recycled templates. We do thoughtful design, punchy, applicable strategy, and brands that feel inevitable in the best way.

    SMORE is led by designer Abby Leighton, and supported by a tight circle of creative collaborators from copywriters and photographers to illustrators and motion designers. We keep our studio intentionally small so we can stay close to the work, hands-on with every project, and completely tuned in to everything down to the smallest details.

    We work best with people who know where they’re headed, or are at least brave enough to figure it out. 

    If you’ve got a spark, we’ll help you build the campfire.

We do
Brandscaping

Like landscaping, but for brands.
We take raw potential, shape it with strategy, and bring it to life with design that sticks. The result: brands with roots AND reach.

Phase 1: Groundwork

We dig deep into your market, backstory, vision, and unearth that weird little edge about your brand that makes it craveable & where it fits in (or disrupts) your industry.

INCLUDES:
Industry & Competitor Research
Market Positioning
Brand Heartwood
Ownable Cues
Target Audience Mapping
Vision, Values, Mission
Personality, Messaging, Taglines
Key Brand Challenge & Actions
Naming, if applicable

Phase 2: Shaping

Now we grow upward & outward. We’ll craft a visual brand identity that can stretch, scale, stay recognizable, and feels undeniably yours.

INCLUDES:
Mood Boards
Logos & Marks
Typography System
Color Palette
Iconography
Photo Direction

Phase 3: Application

This is where everything comes together and gets rolled out across the right touchpoints your brand needs. This is where your brand leaves the studio and enters the world.

ADD-ONS:
Photography
Videography
Packaging Design
Merchandise
Menu Design
Signage
Iconography & Illustration
Web Design
Launch Support

Our Brandscaping partnership investments vary based on scope & brand goals.
We also offer monthly or quarterly Brandscaping Stewardship packages for ongoing creative direction, design support, and strategic consistency as you evolve without having to bring it all in-house. (inquire for custom pricing & more info)

Not ready for a full investment? Grab our DIY core strategy toolkit, Groundwork.

Press & Features: