We call our process Brandscaping™. Like landscaping, but for your brand. We take your raw potential, shape with intention, and help you implement the tools and touchpoints you need to show up consistently in the wild. The result? A brand that earns its place on the shelf, in the feed, and in your customers’ brains.

What that looks like depends on you. Sometimes it’s a full brand system with packaging, web, and campaign photography. Sometimes it’s a big idea we bring to life across a merchandise collection and signage. Whatever it may be, we’re here to build the world your brand deserves and can bring in the right people to do it well.

Our clients are often early but growing. They care about taste, trust their gut, and want to work with a team that can keep up with the ambition (and the chaos). We don’t do bloated decks or recycled templates. We do thoughtful design, punchy, applicable strategy, and brands that feel inevitable in the best way.

SMORE is led by designer Abby Leighton, and supported by a tight circle of creative collaborators from copywriters and photographers to illustrators and motion designers. We keep our studio intentionally small so we can stay close to the work, hands-on with every project, and completely tuned in to everything down to the smallest details.

We work best with people who know where they’re headed, or are at least brave enough to figure it out. 

If you’ve got a spark, we’ll help you build the campfire.