Welcome to S’MORE: Our Vision for the Studio and Dream Clients We’d Love to Partner With
For the last few years, Abby has been running a solo studio (you might know it as Abby Leighton Studio). It taught her how to run lean, how to collaborate, how to make magic with just herself, her clients, and a cup of very good local coffee. But something kept tugging at her.
More.
Not more clients.
Just... more depth. More fire. More room to build things that really matter with people who really care.
So, she built a branding agency.
A branding studio for modern nostalgic brands with big industry-shifting goals.
Same-ish studio (well, technically a few different desks and a lot more Post-its). Same creative fire. But now? A brand with a little more stick.
We spent months trying to name this thing. We wanted something short, not cheesy, not already taken (which seemed so impossible). We wrote lists. Abby walked around Publix mumbling fake agency names to herself.
And then: S'MORE. It landed and we couldn’t shake it. Cozy. Clever. Sticky.
S'MORE is summer camp meets brand strategy. It's the creative studio version of telling ghost stories and getting marshmallows on your fingers and laughing so hard you forget your phone exists. But also, it’s built for big goals, smart strategy, and design that gets remembered.
We’re a creative branding agency built for bold, taste-driven brands who want to lead their category. Whether you're a CPG brand gearing up for a national expansion, a wellness company ready to reposition your brand for growth, or an emerging food or hospitality brand looking to feel as good as you taste, we’re here for you.
The goal is to build sticky brands. The kind that stay with people. The kind that starts conversations. The kind that makes your people want to hang around your campfire. The kind that gets screen-shotted, sent to the group chat, saved to camera rolls, and moved up on the shelves.
We believe branding should be deeply felt, thoughtfully strategic, industry disrupting, and created to outlast trends. We build brands that can live on a wine label or a hotel key card or a shelf at Erewhon and make total sense.
S’MORE is the space Abby wanted to build for a long time. A place where collaboration happens thoughtfully, not under unrealistic timelines where quality is sacrificed for getting it done as quickly as possible. Where the creative process feels like a real relationship, not a handoff. Where there’s room to think, explore, and obsess over the tiny details, because it all matters.
We’re small on purpose. Built to go deep with a few great clients rather than juggle a dozen at once. Equipped with an A-team of contractors ready to collaborate.
We work best with:
CPG, food, beverage & hospitality brands looking to level up their presence and market positioning
Wellness, lifestyle, and specialty service brands ready to grow with intention
Founders who know how valuable design, storytelling, and brand expression are
Brands who want a collaborative creative partner, not just an executor
Whether you're preparing for a retail launch, expanding nationally, or finally investing in the brand identity your business deserves, this is your sign to go all in.
This is S'MORE. Where branding is the campfire. And we know how to keep it burning and get people to gather around & stay awhile.
