Why Our Best Work is With Smart, Opinionated People
There’s a strange ache that comes when your business starts to outgrow its shell.
It’s not failure. It’s not an emergency. It's more like standing in a space you built from the ground up and realizing… the walls are too tight now. You’ve grown too big!
The fonts you once loved feel amateur. The messaging doesn’t quite hold the weight of where you’re going. People are still showing up, yes, but you feel like they’re responding to an earlier version of you. The one who built the thing, but not the one who’s meant to lead it now.
The truth is you can’t build higher if your foundation isn’t strong enough to support you.
You’ve done the growth stage. You’ve tested, tweaked, scaled. You know branding isn’t just about how something looks but also about how it functions, how it’s experienced, and how it lives across every single touchpoint.
We work best with founders who:
Already believe in the power of design
Have a vision, but need the right partner to translate it
Want to reposition their business for what’s next
Value strategy just as much as style
If you’re gearing up for a national launch, preparing to pitch to investors, or ready to make your brand the most valuable asset in your business, this is the work S’MORE loves doing.
WHAT THE PROCESS LOOKS LIKE
We go deep with intention.
That means: no templated creative. No superficial “brand vibes.”
We start with the Brand Heartwood™. Our signature brand building method. (You can learn more about our process in-depth, in our private podcast series, Groundwork). Then we move into identity: visual systems, verbal tone, brand memorability, & more: we build you something solid enough to scale, flexible enough to evolve.
You’ll walk away with a brand that feels like you but the 2.0 version. The version that’s already five steps ahead.
FOR THE ONES WHO KNOW BETTER NOW
If you’ve been in business long enough, you already know a good brand won’t save a bad product.
But a great brand? A clear, owned, embodied brand? It makes people believe in what you’re building before they’ve even tried it.
The founders I work with are asking the bigger questions. Who are we? How do we want to be known? What are we creating space for?
And maybe most importantly: Are we showing up in a way that reflects the quality of what we’re actually offering?
Because if the answer is no, it shows. And people feel it even if they can’t name it.
SO, WHO ARE WE FOR?
Founders who already know the fact that great branding matters and just how powerful it can be.
Businesses that might have momentum but know they could be moving more intentionally (or you know you should be starting off on the right, strategic foot)
Creative leaders with a strong point of view who are ready to show up at scale.
Teams looking to unify their brand experience and give their audience a clearer way in.
S’MORE CARES ABOUT BRAND
Because we’ve seen what happens when businesses don’t do this work.
They burn out on rebrands. They waste money on visuals that don’t stick. They outgrow their assets too quickly. They confuse their own teams. They lose opportunities because their brand is lagging behind their vision.
But when they do?
They feel rooted again. Aligned. Magnetic. Like they’re finally being perceived the way they’ve always known they should be.
That’s the work we want to do with you.
Not just a brand that looks good on the outside,
But a brand that knows it is on the inside.
A NOTE ON THE OPINIONATED
Here’s the thing.
Smart, strong-willed people are sometimes labeled “difficult.” Especially when they question things, push back, or challenge the standard approach.
We don’t see that as a problem. We see it as a signal.
It means you care. It means you’re paying attention. It means you’re not here to settle for “good enough.”
And when that kind of energy is paired with a creative team who’s equally opinionated in their craft? That’s when the real work happens.
Clarity. Alignment. Bold decisions that feel right.
That’s why our best work isn’t with passive clients. It’s with engaged ones. Confident ones. The ones with vision. And we’re here to help you bring it to life.
⛺️ Let’s set up camp:
